Copella The fruit of knowledge
Copella’s passion is the English apple. The brand is rooted in the soil of Boxford Farm in the Suffolk countryside where the Copella orchards have lain for 40 years. Using 25 different varieties of English apples to make its juice, it tastes just like biting into a fresh apple. They use nothing but 100% pure fruit. All their apples are handpicked by a dedicated team of apple lovers and selected and blended by experts to get exactly the right taste.
Copella’s commitment to the English apple means they are determined to bring to more people’s attention to the riot of flavours and distinct characters of our national fruit. Unfortunately we have forgotten the depth and rich heritage English apples. We have lost touch with the wonderful and locally grown. Copella believes we should be as proud of our orchards and apples as the French are of their vineyards and wine, and the Italians of their olive groves and oils, to ensure that English apples are cherished and enjoyed for years to come
Through this campaign DDB UK sought to make Copella synonymous with apple expertise, and celebrate the 25 English apple varieties that make its apple juice taste just like biting into a fresh apple.
8 June 2011