Harvey Nichols Daylight Robbery

This is the summer sale campaign for the Harvey Nichols; with the most fabulous designer items available at unbelievably affordable prices, you’ll feel like you’ve committed daylight robbery.    

Harvey Nichols is renowned for showcasing only the most coveted, exclusive fashion around, and in this campaign we see shoppers with their faces covered in various disguises, stereotypically used in robberies. They are poised, ready to get their hands on the hottest steal of this year’s Harvey Nichols sale.

In the first execution, the female shopper disguised with a black stocking, wears a Lanvin blouse and skirt and carries a Givenchy Pandora Bag. In the second we see our female shopper has opted for a balaclava to hide her face whilst wearing a Stella McCartney dress and Alexander McQueen clutch. The final execution showcases our male suspect in a Paul Smith suit and Jil Sander shirt, hidden behind a clown’s mask.

 

Julia Bowe, Group Press & Marketing Director at Harvey Nichols, comments, “This campaign highlights the fun we like to have with our customers, and the fact that our sale is a perfect opportunity for everyone to get themselves a real steal this summer.”

2 July 2011