Winalot What a Lot

At the heart of the family since 1927, Winalot, a brand under the Nestlé Purina portfolio of pet foods, believe a dog makes family life complete. The launch of our new ‘What a Lot’ television commercial – the first to air since 2003 – celebrates of the central role active, healthy dogs play in British families.

Ingrid Hayes, Senior Brand Manager at Winalot, comments that “This ad will hopefully serve to remind people that Winalot will always be, at its heart, a great British family brand.”

We were tasked with making an advert that shows just how much having a Winalot dog  can contribute to family life in Britain. We did this by using real, street cast, dog owners from all across the country - from North Yorkshire’s Ribblehead viaduct to the South Downs of Sussex.  An ‘ode to dogs’ is read over a series of portraits of families with their dogs, in a wide range of recognisably British settings and circumstances. We see dogs who run a lot, dig a lot and even put up with quite a lot. The result is an honest, natural and emotive portrait of Winalot dogs and their families in Britain in 2011.

David Mackersey and Jonathan John, the creative team here at DDB UK that worked on the campaign state that “with honesty, wry observation and emotion, this ad touchingly demonstrates the bond between British familes and their dogs. A lot.”

7 July 2011