Star Alliance Idents for Biosphere Connections
DDB UK joined forces with paper folding experts Andersen M Studios to show the amazing things that Star Alliance can achieve with just 2 plane tickets.
As part of their Biosphere Connections campaign, Star Alliance gave spare seats on their flights to scientists and field workers, assisting environmental projects all over the world. The tickets came together to become scenes from these places through stop-motion.
These idents introduced documentaries, made in association with National Geographic, explaining the projects in more detail. The National Geographic TV channel will also screen condensed films linking to the Biosphere Connections information on the Star Alliance website.
8 June 2011