Tribal SPARK Innovation

Introducing DDB UK's latest tech-led innovation business; Tribal SPARK. Tribal SPARK will fuse the creative brilliance of DDB with the pioneering ingenuity of Tribal, leveraging new and emerging technologies to create exciting and inventive business opportunities for their clients.

The entrepreneurial business will be led by Tom Roberts, Managing Director of Tribal DDB UK and Drew Burdon, Head of Strategy for Tribal DDB UK, who said: 'Changing consumer behaviour has meant that clients have needed their agencies to demonstrate a high level of specialism, diversity and integration. SPARK has been designed to allow clients and agency specialists to work collaboratively and iteratively to create innovative opportunities for their brands, products and business.'

Tribal SPARK's first product is a new Car Configurator iPhone App for Volkswagen. Available to download for free on iTunes, the App is the first in its sector to cover all models, options and accessories across a manufacturer's entire range. From paint colours and alloy wheels through to spoilers and bike racks, users will be able to design their dream car from a selection of over 90 million different combinations, in the palm of their hand. Volkswagen is considering expanding the App to other mobile platforms, as well as the iPad, in the near future.

17 July 2011